German Brand Award 2023

next125 has already received numerous awards for its unique kitchen designs and is now also convincing in the brand’s positioning and leadership. But it is important to stay grounded: in the kitchen as the heart of the home, approachability and enjoyment are key.

This makes the fact that the independent jury and the German Brand Institute have now singled out the attractive brand image and characteristic design even more satisfying. This is the highest honour in the complex world of professional brand management.

Markus Schüller, CEO of Schüller Möbelwerk KG says, “We are proud of this award from the Design Council as next125 is a young brand that, strategy and perfection aside, is above all one thing: authentic. I’m really pleased that the jury has recognised this with a gold award.”

What is next125 all about? We place great importance on a unique design, whereby the cooking table, the trolley and the island on a pedestal are particularly popular. Made by a family company in the German countryside, the products are shaped by the people who bring the brand to life and form the basis for outstanding quality and value for money. Vision and enjoyment of the unconventional have been features of its marketing since the very beginning: a young brand that knows where it comes from but dares to saunter into the new and unknown.