EuroCucina 2024
A successful showcase for the latest next125 products
A spectacular success: countless visitors made this year’s EuroCucina trade fair a success beyond expectations for the premium brand next125. Both the installation ‘The Fireplace’ by architect Francis Kéré and next125 and the presentation of a myriad of new products at the trade fair stand attracted curious passers-by.
This year, elaborate installations and new international products enticed a record number of more than 360,000 visitors to the Salone del Mobile and the associated EuroCucina in Milan. Schüller Möbelwerk KG and its premium brand next125 were also pleased to be able to welcome countless visitors and curious passers-by to their stand. The newly designed stand skilfully reflected the multiple facets of the company and brand identity over an area of 580 m². There, the premium brand next125 presented a plethora of exciting new products from its new collection which were met with great approval.
360° trade fair tour
Experience our next125 trade fair stand at the
EuroCucina in a 360-degree tour.
A further feature this year was a special collaboration that became a focal point of the whole trade fair experience: ‘The Fireplace’ is a campaign motif jointly created by next125 and its new creative maker: star architect Francis Kéré.
Campaign
‘The Fireplace’ – a special highlight
Alongside the trade fair, this impressive installation in the form of a pavilion in the Archaic style was on show at Superstudio in the city centre during Milan Design Week. The light filtering in through the domed roof allowed ‘The Fireplace’ to shine in all its glory for visitors with an interest in design. The fascinating kitchen set up inside this creation in the heart of Milan was a real eye-catcher. The newly presented bronze-tinted mirrored glass front captured the many rays of light, creating a unique effect. The overall look was complemented by the adjoining table designed by next125 and the new stained wood veneer in the background. The result was a resounding success: a work of art that told a special story of unadulterated nature and architectural perfection.
The impressive installation ‘The Fireplace’ at Superstudio mesmerises visitors. At the trade fair stand, this extraordinary kitchen leaves a lasting impression even without the pavilion.
Brand experience
next125 at the EuroCucina
Linear, timelessly elegant and scaled down to the essentials – characteristics that accurately describe next125 and are also reflected at EuroCucina. This was also the impression created by the brand experience at the stand. With simple but informative graphics and images, as well as an engaging and succinct presentation of the new products, a harmonious overall look was created that attracted trade visitors in droves.
New products
Clear and linear
With the new bold and authentic front colour ultramarine and the captivating mirrored glass front, premium brand next125 showcased eye-catching pieces that had visitors mesmerised. next125 also received praise from the trade fair organisers for the bronze-tinted mirrored glass “that slims down the kitchen and makes the room more spacious”.
The natural stone worktops from the Systemo range, Schüller’s sub-brand for worktops and surfaces, the high-quality functional adjoining table in two different designs and the elegant glass wall display unit are just a few of the new products presented that will define next125 over the next few years.
A lasting impression
As well as numerous encounters and the new contacts made during the trade fair in Milan, one of the best takeaways for us is the great demand. The keen interest of the countless visitors to the trade fair stand highlights the diversity and quality of the new products on show. It confirms that the next125 brand touches and moves people with the idea of a clean, elegant design and timeless architectural influences.
Experience our next125 trade fair stand at the
EuroCucina in a 360-degree tour.
MORE IMPRESSIONS
Francis Kéré x next125
„The Fireplace“ – a wooden pavilion with a kitchen by next125 at its centre. A temporary structure that celebrates the kitchen and cooking in equal measure. Experience the story of an inspiring, creative collaboration!
INNOVATIONS
From design highlights and colours to innovative solutions for kitchen design through to modern fittings: the new products blend seamlessly into the next125 design philosophy of developing exceptionally elegant kitchens with precise workmanship and quality materials.
All rights reserved.
